Auto Sector Powers Through To A Big Finish!
While traditional retailers, online and mobile shopping services battled for customers, with weak holiday sales gains overall, US auto sales rolled to a robust 8.9 percent increase in November, with GM, Ford and Chrysler all posting double digit bumps. Good news after a slack September and October for the auto sector.
Chrysler sales rose 16 percent thanks to a strong October intro of its new Jeep Cherokee –- boasting an unmistakable kink in its distinctive front grill and an athletic new profile.
GM gained 14 percent across all brands. Recent test drives of the newest Chevy Malibu and the European inspired Buick Verano both with 250-plus horsepower Ecotec 2 liter turbo 4 cylinder engines, clearly show GM’s focus on quality, performance and value. Chevrolet Volt plug-in hybrid sales were notably strong in November along with the compact Equinox crossover.
Ford saw a 7 percent increase on continued strength of the perennially chart topping F-150 pick-ups, the smart and stylish Fusion sedan, and the entry-level Fiesta. Ford recently unveiled a very different 16th generation Mustang due out next fall, which is certain to drive future sales, while the current Mustang still delivers on retro primitiveness.
This George Polgar of GT Marketing for KYW News Radio.