Chevrolet Colorado ZR2 Offers Brawn Without Bulk

As the demand for pickups and full sized SUVs continues to drive sales and profits in the US auto market, Chevrolet is charging ahead with a shot of ZR2 sport endurance adrenalin for its mid-sized Colorado pick-up.

Since this Colorado rolled as an early 2015 it has hit an impressive 250,000 unit sales.

With solid sales and significant improvement in stature in the fiercely tribal competition against the perennial segment leading Ford F- Series, the Chevrolet Silverado 1500 and 2500 HD welcome the tough smaller sibling – that may even peel off some of their sales — to drive the brand ahead of competitors in the overall truck market.

Even amid the chaotic gearhead exuberance of the Las Vegas SEMA car customizing show … the tricked out Chevrolet Colorado ZR2 turned heads with its brawny but athletic profile, exceptional interior comfort and premium tech and amenities, and especially for it’s dual over the road and off-the-grid talents.

The stock ZR2 tested back to back with a competition spec off-road racing Colorado … on a rousing high speed romp across the Nevada desert …was proof positive of this truck’s indomitable durability.