Cinderella Story

Hyundai’s journey from a marginal Asian import — to a market maker around the world, is one of the Cinderella stories of the automotive industry.

In 2009 Hyundai made big news with its up-market Genesis, and finished that disastrous year with an 8 percent sales increase – while the rest of the industry was in a double digit downward spiral.

But in many ways the model that really set the future course of Hyundai was the Sante Fe compact SUV introduced in 2001. Though notably less stylish than competitors like the Ford Escape and Toyota Rav4 — the Sante Fe distinguished itself as a solid economical choice, with Insurance Institute for Highway Safety crash test ratings on par with the BMW X5 SUV costing twice as much.

The all new 2013 Sante Fe is a stunning achievement, with high-tensile steel construction and design refinements trimming off 266 pounds. And yet the Sante Fe is more solid and confidently road-worthy than ever.

With a 190 horsepower 4 cylinder, direct injection engine, super handling all wheel drive and high tone exterior and interior styling and premium amenities — the new $25,000 – $35,000 Sante Fe is the perfect finishing touch to this brand makeover masterpiece!