EV Market Becomes More Layered and Nuanced Every Day

It is becoming increasingly obvious that the fast expanding EV market is not a one size fits all proposition.

Any shorthand to predict the Electric Vehicle future is inconvenient in that it is likely totally inadequate. Despite the meteoric rise of one company as the new top brand in the automotive business, the array of varied EV offerings being presented by major global players in the mainstream auto industry and exotic new start-ups, will eventually swamp the alpha dog.

So while cynics scoff at the Ford F150 Lightening, the GMC Hummer EV, Chevrolet Silverado EV and shake their heads in disbelief at the cavalcade of multi-million dollar Lotus Evija and Rimac Nevera EVs and the just US premiered most extreme Deus Vayanne 2,300 horsepower EV hyper-car, at every level the market will absorb and reward new players that take risks and innovate.

More down to earth, Nissan is building on its years as an EV pioneer with some 400,000 economical Leaf models sold around the world, as it launches its new Ariya EV 300 mile range $50,000 crossover SUV.