General Motors Weathers The Storm of Controversy With Strong Sales
Though the old saying… “there’s no such thing as bad PR” is questionable business advice, it does seem that amid the turmoil over faulty ignition switches linked to 16 fatalities, millions of recalled cars and a cover-up scandal, General Motors is not suffering in the marketplace.
In April, after more than two full months of high octane media attention and controversy, General Motors posted a solid 7 percent sales increase and topped overall unit sales some 50,000 cars ahead of Ford and Toyota.
Though there is strong public concern over safety, and outrage over obvious lapses in judgment and ethics within General Motors, the overall market appeal of the newest models from Chevrolet, Buick, Cadillac and GMC seems to trump all the bad news.
A recent test drive of the 2015 Yukon 4 Wheel Drive SLT full-sized SUV is a case in point. Though still one of the larger vehicles in the category, the exterior of the new Yukon sports a fresh contemporary look that is less hulking than earlier editions. Inside it’s as expansive, luxurious and tech laden as would be expected for the hefty $65,000 price tag.
This George Polgar of GT Marketing for KYW News Radio.