Jeep Gladiator Is Waging Battle Against Slow Sales

What better quality than a fighting spirit could a pickup truck named the Jeep Gladiator exhibit in these challenging times?

After the hotly hyped Jeep invasion of the mid-sized truck market last year, the raw numbers have come up short of projections, with sales of just over 40,000 in 2019, and so far a disappointing tally for the embattled first half of this year.

But the force is strong with this one, according to oracles of off-roading. One factor is that a combined a million recent buyers of Jeep Cherokees and Wranglers … who are best prospects for the Gladiator, are just positioning themselves to make the move.

The Jeep Gladiator wins decisively with bold good looks and surreal real world off-road capabilities. Test driving a bright red $44,000 Gladiator Overland was strangely empowering, especially amid the militarized environment of the past week.

Powered by 3.6-liter V-6 pumping 285 horsepower, the daily commuter ride of the Jeep Gladiator is gentler than expected. And if you need to scale a steep rock slid hill to deliver a load firewood to a mountaintop cabin … the Gladiator is good to go!