Mercedes-Benz Stake Keeps Aston Martin Ahead Of Economic Uncertainty
The revival of Aston Martin and other posh legacy brands has been a wild ride as the market for six, and now seven figure supercars, shows amazing price elasticity.
The 107 year-old Aston Martin has always been a finely tailored gentleman’s sports car, making the James Bond association a perfect fit. Until its 1994 acquisition by Ford, Aston Martins were hand-made in the European coach-making tradition dating back to the 15th century.
The post-Ford era publicly traded ASTON MARTIN LAGONDA GLOBAL HOLDINGS PLC, just last month saw Mercedes-Benz increase its stake in the company from 2.3 to 20%, assuring its ability to maintain scaled-up production in addition to using Mercedes engines and technology.
Always the rambunctious upstart of the Aston Martin stable, the raucous, noisy, unruly style is the hallmark of the latest Vantage. Not quite Saville Row but a very proper British Hot-Rod!
Stunning in bright Flugplatz Blue, powered by a Mercedes AMG 4 liter twin-turbo V8 rated at 502 horsepower … doing 0 – 60 mph in about 3.7 seconds, with a top speed of 195 mph, the $150,000 AM Vantage is the belly laugh of fun-to-drive ethic!