New Jeep Grand Wagoneer Swings Big for Luxe SUV Market Share!

While fuel price conscious buyers think of going small … car makers are still rolling out ever bigger versions of popular models.

The latest Jeep Grand Wagoneer Series II Obsidian specialty trim edition offers compelling styling, amenities and tech accessories, selling briskly at a whopping $94,000 to $110,000.

Though logic would suggest this is a bad time to buy a big pickup or SUV … full-sized vehicle sales have led the way through the pandemic and the rebound of the economy.

In addition to 3 progressively posh Grand Wagoneer models, a new foot longer “L” edition is about to premier along with a more fuel efficient Hurricane 510 horsepower inline 6 engine.

With the dovetailing of the internal combustion engine era and the advancing electric age, big trucks and SUVs are prime prospects for EVs because of the more proportionate size and weight of the battery load relative to the vehicle.

Also bigger vehicles with healthy margins are a safer bet for manufacturers in these uncertain times… being able to make more money selling fewer units. This is pretty much the new business model in the automotive sector.