The auto industry has been in the forefront of earned media, which leverages the viral potential of the internet by creating super slick video features that attract millions of eyeballs who in turn forward, like, re-tweet a…
Tag Archives: auto marketing
The recent passing of automotive legend Carroll Shelby is a milestone not only in automotive history but in today’s very trendy concept of “Branding!”
Shelb…
A curious sidelight of doing auto manufacturer test drives for the past 30 years has been taking note of the big national TV ad campaigns that always seem to break right around the…
