2024 Toyota Tundra TRD Pro i-FORCE Max

Even pro big rig drivers see the mucho macho styling trend in light duty and HD pickups to be a little ridiculous. And yet quite candidly it’s hard to be nose-to-nose with a new 2024 Toyota Tundra TRD Pro i-FORCE Max without being inspired and a little intimidated. Sporting a giant octagonal grill festooned with a TOYOTA block letter branding iron logo and discreet but blazing LED headlamps… this Tundra is the forward mechanized armored division of the consumer pickup world.

Under the hood a turbocharged V6 i-FORCE Max gas engine with an electric motor, produces a thundering 437 horsepower … beating the V8 performance of the previous Tundra. In addition to the TRD Pro edition for off-roading, desert racing and as gear wagon for off-grid expeditions … the Toyota Tundra offers 18 different configurations.

Base priced from $40,000 up to the test vehicle TRD Pro for about $72,000 plus, Toyota is competitive but lags behind traditional domestic pickup leaders like Ford, Chevy/GMC and RAM 1500. With a choice of short or long box hauling capacity, spacious crew max seating, premium styling, dazzling tech and amenities … the Toyota Tundra is serious contender.