Ford F-150 Raptor Is The Terrain and Market Predator
The over four decades of Ford F-150 supremacy in the pick-up truck category has never been as important as it is today. Still outpacing its nearest competitor by 40%, the F-150 is the leader of the pack of virtually the only segment of the automotive market that is racking up big sales at big prices.
From the full range of F-150 trims none rules the roost as convincingly as the Raptor … with its aggressive widened body, huge all-terrain tires, and stamped out of iron front end styling for a base-price of $54,000 for the SuperCab and $57,000 for the cavernous interior SuperCrew.
Despite the howling of full power purists … the newest F-150 Raptor has skipped the V8 in favor of a highly acclaimed twin turbo V6 with a 10-speed automatic trans, that pumps an ebullient 450 horsepower and delivers 0 to 60 times just north of 5 seconds.
Inside the design is Darth Vader in stitched leather and all the tech the empire can muster. The sophisticated long-travel suspension provides incredible off-road agility while also giving the Raptor a civilized ride quality on highways and daily commutes.