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Genesis GV70 Leans Into Its Competitive Strengths

While China rearranged the industrial universe in the last 25 years, more recently it is a South Korean industrial giant that has emerged as a driving force in the global automotive market.

The new Genesis GV70 3.5T AWD Sport Prestige SUV makes the case convincingly as the premium brand of the Hyundai Group which also includes Kia. After several years of increasingly favorable test drive impressions, my latest turn at the wheel of this Genesis luxury small crossover corroborates the dramatic sales performance of this model in a very competitive segment.

Visually the Genesis fights above its weight as a lower cost premium option, nicking some of the styling cues from super car brands with 6 figure tickets. With piercing LED wraparound head and tail light arrays this GV70 casts an athletic angle on the SUV egg profile. The imposing shield of the front grille is like the coat of arms of this new auto dynasty. The Genesis delivers big inside with quilted and stitched upholstery, expansively designed interior and dazzling tech.

The 3.5 GT Sport 375 horsepower engine option makes this Genesis a great performance value at $60,000.