Genesis is the brand to watch

While auto sector analysts obsess over the unruly meteoric rise of a contradictory 20 year EV start-up, Genesis, the luxury marque of the Hyundai Group, is the brand to watch.

After 22% Covid-19 sales declines Genesis demand bounced back 215% selling over 56,000 units in US last year, and recently blowing past 1 million global units sold since the 2015 launch.

The Genesis GV80 3.5T is bang for the buck proposition of styling, luxury, tech and stimulating performance. And car buyers are willing to pay a little extra to check these boxes but with recent price they are a little head shy.

With a $62,000 starting price this visually stunning GV80 midsize SUV is 5-seater with an optional 3rd row. Inside Genesis distinguishes itself with eye-popping glitz, quality, standard features and a tech array that supports the factory pricing.

Under the hood two engine options … a 300HP 2.5L Turbo or 375HP 3.5L Twin-Turbo V6 … both have good energy off the line with the 3.5 liter turning in 0 – 60 times of 5.5 seconds.

Still a value play … expect aggressive Genesis dealer pricing.