Volkswagen Group Leverages Brand Power with 25 New EVs by 2030
Like other legacy carmakers, success for the Volkswagen Group in this transition phase from fossil fuels to all EV is tricky. With marques like Audi, Porsche, Bentley and Lamborghini in the family, and a legacy of dominating prestigious racing circuits around the world, VW is deeply vested in the 140 year internal combustion age.
VW has announced an aggressive plan to offer 25 Battery Electric Vehicles by 2030. At the same time like all other major car companies it must continue to produce and sell traditional petroleum powered vehicles.
Today the VW Group US market share is about 4% which the sprawling automaker plans to boost to 10% in the next 7 years as 55% of its products will be Federal EV tax credit qualified.
Nothing illustrates how deftly VW weaves its rich heritage and new EV technology as the all new VW Microbus, celebrated last month by thousands of fans and an assemblage of 200 vintage VW buses in Huntington Beach, CA.
The stylized modern take on the VW Microbus is due in the US in 2024, with a version already for sale in Europe.